Varley Group Australia Selects 90Degrees of Design to Support Corporate Branding Efforts


NEWCASTLE, AUSTRALIA, November 12, 2014 – Varley Group, one of Australia’s oldest and most advanced engineering companies with over 128 years of history serving a diverse range of industries such as defense and aerospace, specialized vehicles, electric vehicles, power services, ship repair, rail services and telescopic towers, announced today that it has selected 90Degrees of Design to support the parent company in its corporate branding efforts as it launches its US-based subsidiary, Varley USA, Inc.

“While we have a long history of working with contractors and governments around the world, we felt it was important to make sure Varley Group here at home was doing everything possible to ensure our global presence was fully aligned with the efforts of our newly launched US subsidiary,” said Jeff Phillips, Managing Director and Chairman of Varley Group. “Today’s market environment, especially in the United States, is more complex and we wanted a firm that not only had a finely-tuned understanding of the government procurement landscape, but understood how to leverage our rich history and brand in the process. 90Degrees’ understanding of how to build complete and integrated communications programs, and their reputation of accomplishment in the space we’re in, were key factors in our decision.”

90Degrees will work with Varley Group to strengthen the company’s brand as a premiere precision-focused engineering and innovation company.

“We’re excited about the opportunity to partner with Jeff Phillips and his team at Varley Group,” said Albert Pines, Managing Director of 90Degrees of Design, Inc. “It’s not often that you get to work with brands that are continually pushing the envelope even after 125 years. At 90Degrees, we’re always looking for opportunities to expand and push beyond the typical and having that alignment with Varley Group is going to help us achieve really great things.”

About 90Degrees of Design

Since 1992, 90Degrees of Design has helped customers design captivating messages, develop business opportunities, and prepare winning proposals for billions of $’s in government and commercial contracts. Using a Cognitive Design approach, 90Degrees works to maximize market presence and develop brand ecosystems that deliver competitive advantage. Learn more about 90Degrees at
About Varley Group

Varley is one of Australia’s oldest and most advanced engineering companies. The company consistently provides its customers with innovative solutions and quality in design and manufacture. It provides a comprehensive range of services and products to a wide variety of major industries. The company’s vast project experience includes working within industries such as:

• Defense & Aerospace
• Specialized Vehicles
• Electric Vehicles
• Power Services
• Ship Repair
• Rail Services
• Telescopic Towers

Varley’s work on projects, large and small, has earned the company a reputation; locally, nationally and internationally, as a supplier of first class work, a manufacturer of quality products and a provider of unsurpassed service. Its broad but specialized skill-base, acquired through experience and servicing of a diverse range of markets gives the company the competitive edge in providing quality customer service.

More information about Varley Group can be found at Information about Varley’s US subsidiary can be found at


Albert Pines
90 Degrees