Varley Group Australia Selects 90Degrees of Design to Support Corporate Branding Efforts


NEWCASTLE, AUSTRALIA, November 12, 2014 – Varley Group, one of Australia’s oldest and most advanced engineering companies with over 128 years of history serving a diverse range of industries such as defense and aerospace, specialized vehicles, electric vehicles, power services, ship repair, rail services and telescopic towers, announced today that it has selected 90Degrees of Design to support the parent company in its corporate branding efforts as it launches its US-based subsidiary, Varley USA, Inc.

“While we have a long history of working with contractors and governments around the world, we felt it was important to make sure Varley Group here at home was doing everything possible to ensure our global presence was fully aligned with the efforts of our newly launched US subsidiary,” said Jeff Phillips, Managing Director and Chairman of Varley Group. “Today’s market environment, especially in the United States, is more complex and we wanted a firm that not only had a finely-tuned understanding of the government procurement landscape, but understood how to leverage our rich history and brand in the process. 90Degrees’ understanding of how to build complete and integrated communications programs, and their reputation of accomplishment in the space we’re in, were key factors in our decision.” Read more